I recently attended the fall press preview for the Singaporean based fashion e-commerce brand, Her Velvet Case, which launched an online US shopping portal, hervelvetvase.com on June 24th. Inspired by modern, classic and tailored femininity, the site offers an assortment of flirty and feminine fashion apparel, jewelry and accessories with prices ranging from $10 to $60.
I also met sisters Clare and Mag Chan, who founded the brand in 2007, at the tender ages of 17 and 14 respectively! While studying abroad in Australia, Clare discovered fresh styles that were not available in Singapore and decided to start the brand with her sister.
Clare searched showrooms in Australia for unique designs while Mag managed photos and the website in Singapore. Within eight years, the fast fashion brand developed a strong international following and is now offering American women the same on trend, quality, affordable clothing, jewelry and accessories.
I’m a big fan of this pinstripe tank ($36) and culotte ($46) set. It’s super affordable and you can wear them as separates as well!
Mag is currently attending Parsons School of Design, so the sisters decided it would be an opportune time to start their American e-commerce portal. Clare and Mag have found solace in building an empire that passionately provides women like themselves with affordable and beautifully tailored clothing.
All of the apparel designs are exclusive to the brand, ensuring individuality in one’s choices. They believe that dressing should be a complimenting ritual to one’s personal style and creative expression, even if you’re just headed to the boardroom.
For additional information regarding Her Velvet Vase please visit http://www.hervelvetvase.com. Also, check out their facebook page for info about their $1000 giveaway.
